Project Description

The brand launched its 2019 Fall Assortment with French Canadian TV Host and Actress Maripier Morin.

As one of Canada's leading fashion retailers, Joe Fresh offers convenient, fun and affordable apparel, accessories, and footwear for the whole family. You can shop the brand online at or visit them at over 300+ retail locations across Canada.

Drove deeper engagement via an omnichannel marketing partnership with Quebec media partner, Quebecor. Read more here.

  • Digital Media Strategy & Execution
  • Customer Acquisition
  • Digital Analytics

Leveraging Social Proof to drive Fall assortment sales

Paid amplification execution of the brands' Fall assortment to its core customers across social & digital platforms.
Joe Fresh 2019 Fall Fashion YouTube Video

Multi-Channel Execution

Reached our target audience across multiple popular social media platforms, websites and apps.
  • YouTube & Pre-Roll Video Ads
  • Facebook & Instagram Ads
  • Google Discovery & Rich Media Display Ads
  • Pinterest Ads

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