Joe Fresh: Let’s Weather Together

Partner

Project Description

The brand launched their 2020 Spring Assortment with the overarching theme of ``Let's Weather Together.``

As one of Canada's leading fashion retailers, Joe Fresh offers convenient, fun and affordable apparel, accessories, and footwear for the whole family. You can shop the brand online at JoeFresh.com/ca or visit them at over 300+ retail locations across Canada.

Services

Digital Media Strategy & Execution
Customer Acquisition
Digital Analytics

Campaign Strategy
Campaign Execution

Campaign Strategy

Contextual Digital Media Messaging At Scale

Introduced the Joe Fresh Spring Assortment by leaning into relevancy at a national level. The campaign leveraged personalized digital ads that triggered based on weather and location in a particular city in real-time.

Joe Fresh Spring 2020 Media Strategy

Campaign Execution

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Multi-Channel Execution

Reached our target audience across multiple popular social media platforms, websites and apps.

YouTube & Pre-Roll Video Ads
Facebook & Instagram Ads
Programmatic Display Rich Media Ads

Looking to grow your business or learn more about digital marketing?