Project Description

This multi-channel marketing campaign for the launch of DUER's shorts category highlighted the product benefits while showcasing the high flare summer lifestyle their demographic enjoys. Sticking with DUER's brand core value of merging function & fashion, The Most Versatile Shorts Campaign was born.

DUER is an international lifestyle brand that is changing the apparel industry by bringing together fashion and function through product innovation.

  • Campaign Content Strategy & Execution
  • Influencer Marketing Strategy
  • Digital Media Strategy & Execution
  • Email/CRM Strategy & Execution

Full funnel category launch that drove 2.4X ROI

Leaned into marketing tactics across owned, paid and earned channels to drive 360-degree adoption of new category launch.
21Ninjas Featured in DUER's Most Versatile Shorts Campaign Hero

Multi-Channel Execution

Reached our target audience across multiple popular social media platforms, websites and apps.
  • YouTube Pre-Roll Video Ads
  • Facebook & Instagram Ads
  • Email Newsletter Campaign
  • Influencer & Partnership Marketing

0 X

Return on total campaign investment (production costs included.).

0 %

increase in purchase intent lift on Facebook.

0 M+

Earned media impressions through influencer marketing partnerships.

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