DUER: The Most Versatile Shorts Campaign

Partner

Project Description

This multi-channel marketing campaign for the launch of DUER's shorts category highlighted the product benefits while showcasing the high flare summer lifestyle their demographic enjoys. Sticking with DUER's brand core value of merging function & fashion, The Most Versatile Shorts Campaign was born.

DUER is an international lifestyle brand that is changing the apparel industry by bringing together fashion and function through product innovation.

Services

Campaign Content Strategy & Execution
Influencer Marketing Strategy
Digital Media Strategy & Execution
Email/CRM Strategy & Execution

Campaign Strategy

Full funnel category launch that drove 2.4X ROI

Leaned into marketing tactics across owned, paid and earned channels to drive 360-degree adoption of new category launch.

21Ninjas Featured in DUER's Most Versatile Shorts Campaign Hero

Campaign Execution

Multi-Channel Execution

Reached our target audience across multiple popular social media platforms, websites and apps.

YouTube Pre-Roll Video Ads
Facebook & Instagram Ads
Email Newsletter Campaign
Influencer & Partnership Marketing

Campaign Results

0 X

Return on total campaign investment (production costs included.).

0 %

increase in purchase intent lift on Facebook.

0 M+

Earned media impressions through influencer marketing partnerships.

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